Survey Topic: Sample Number of Questions: 20 Payment for Completing Survey: $20 USD
1. Please supply us with your contact information:
City and State:
2. Do you currently use any "PRODUCT"? Yes No Don't know
3. What brand of "PRODUCT" are you currently using? Brand 1 Brand 2 Brand 3 Brand 4 Brand 5 Other
4. How did you purchase this "PRODUCT"? Retail Store Direct Mail Catalog Web Company Other
5. Are there features that this product does not have that you would want out of a "PRODUCT"? Yes No Don't know
6. What features does your "PRODUCT" not have that you wish it did?
7. How much did you pay for your "PRODUCT"?
8. How satisfied are you with your "PRODUCT"? Very Satisfied Somewhat Satisfied Somewhat Dissatisfied Very Dissatisfied
9. Of the following list of features, please select the top three that would be of interest to you: Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Feature 6
10. Of the three features you just listed, please rank them first, second and third in importance to you: 1. 2. 3.
11. Are there any additional features that would be of importance to you? Additional Feature 1 Additional Feature 2 Additional Feature 3 Additional Feature 4 Additional Feature 5
12. Are there particular features that a product must have for you to purchase it? Please list what they are in order of importance: Essential Feature 1 Essential Feature 2 Essential Feature 3 Essential Feature 4 Essential Feature 5
13. How much would you be willing to pay for a product with these features ("LIST FEATURES")?
14. If the "PRODUCT" was priced at (price) how likely, on a percentage basis, would you be to buy it? (0% = Not at all likely to buy, 100% = Completely likely to buy)
15. How much are you authorized to spend on new products?
16. What do you think about the price of this "PRODUCT"? Extremely Low Somewhat Low Just right Somewhat High Extremely High
17. Through what means would you be least likely to purchase this "PRODUCT"? Retail Direct Mail Mail Order Catalog Classified Advertisement Telemarketer
18. Through what means would you be least likely to purchase this "PRODUCT"? Retail Direct Mail Mail Order Catalog Classified Advertisement Telemarketer
19. What do you think would be a good name for such a "PRODUCT"?
20. Can you please tell us which one of the following possible product names you like the most? Product 1 Product 2 Product 3 Product 4 Product 5
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